Gold Rush into CAVs
Are you fully up to speed on the idea of the Connected Autonomous Vehicles (CAVs)? Connected cars will be the ultimate dream in the Internet of Things – the ideal package about to create a whole new business model.
With the IoT getting in the game, greater involvement of electronics providers and zero emissions, CAV is becoming a new future of smart manufacturing. Many car manufacturers are already relying heavily on real-data streaming from the connected cars in their production lines.
The IoT also plays a prominent role in providing critical communication in tasks as diverse as parking a car, servicing it, and checking its thermodynamic stability and components. Automakers are furnishing their vehicles with features such as emergency calling and airbag lineup notifications. Availability of these services can only be guaranteed with full coverage in remote areas around the world. On top of this, autopilot — the idea that a smart car can drive itself with or without passengers — is building up a great momentum.
With companies like Google, Tesla, Uber, and Ford at the forefront, the self-driving car revolution is upon us. Apple’s electric car on the way to production by 2019 is expected to have self-driving capabilities. Through Formula E, DS Virgin Racing and HPE Analytics developed truly sustainable technology that impact automakers on a global scale.
At the Recode conference, Tesla CEO Elon Musk said that cars will be completely autonomous in two years, saying, ‘I consider autonomous driving to be a basically solved problem.’
IBM has just introduced Olli that uses IBM Watson IoT Platform to analyse massive data that comes from sensors within vehicle and provide the interface and platform for interaction between the passengers and Olli.
High Investment Startups
In light of all the action we are seeing in this space, driverless cars have given rise to a massively successful startup – Zoox. Other well-funded startups to watch out for include TriLumina, Cruise Automation, and Drive.ai, raising over $10 million in funding.
But why do we see a big rush into the automotive business by newcomers, especially technology companies?
The automotive industry business model has been same for quite a long time. An original car manufacturer builds cars and customers buy them. Out of the business model companies make profit only at the time of new vehicle sales; of course, dealerships make money on repair and maintenance and a few suppliers on aftermarket and spare parts.
Prevalent automation is changing today’s economies, specially consumers’ behavior around their mobility. Next generation drivers want their cars to act as a smartphone on wheels, and are ready to pay for it. They want to connect their cars to their homes to have their cars automatically turn on their lights and air conditioning as they arrive; or send on-board diagnostic data to an app that advises on service and maintenance.
All the technology leaders (Microsoft, Intel, etc.) have showcased some incredible breakthroughs to make CAVs comfortable, fluid and safe to get the passengers on board. Yet, some of the biggest challenges like the passengers’ experience still need to be thought of.
The other big threat facing the world as mobility transforms in the coming years is vehicle cybersecurity. The possible danger stroked just recently, when two white-hat hackers remotely took control of a Jeep Cherokee and cut its transmission on the highway as part of a research initiative. The incident spread the world in a flash, and prompted Chrysler to recall 1.4 million vehicles.
P-CARS project is proposing effective solutions for secure private communication between autonomous and semi-autonomous cars and cloud computing infrastructures with V2X. V2X communication will dramatically improve the traffic systems and eliminate accidents. However, different challenges must be considered for a successful introduction of V2X systems to the market, including technology, standardisation and plans for deployment.
This project is trying to bring forward a number of autonomous functions such as cooperative vehicle positioning and their localisation on HD maps. The cars will be equipped with a feature-based cooperative eco-friendly navigation system. The improved function will generate speed trajectory and integrate dynamic maps. By running predictive control analytics, the car can avoid collisions at intersections.
Lane-level vehicle positioning is another crucial requirement for a co-operative road safety system. For almost every positioning system, a GNSS like GPS is the backbone. Usually the satellite signals are integrated with a vehicle’s odometer to improve the performance of the system, and the vehicle position is then determined using real time “map-matching”.
The Era of the Self-Driving Car
We are entering the new era of connecting to the technology of the self-driving cars. With Uber rolling out their programme in Pittsburg and Apple’s car only a couple of years away, it won’t be long before we have authentic conversations with our cars about our journey -becoming part of the true experience rather than just a driver. It seems now is the right moment for investors to capitalise on these opportunities, because they are going to be enormous.
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